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This paper is in the following e-collection/theme issue:

Health and Risk Communication (137) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2651) Smoking Cessation (692) Mass Media/Social Media Communication and Campaigns (787) Social Media in Adolescence (100) Smoking and Vaping in Adolescence (55) Infoveillance and Social Listening (395)

Published on in Vol 6 (2026)

This is a member publication of University of Pittsburgh

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/88825, first published .
Hand holding a tin filled with small, white and blue nicotine pouches.

Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis

Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis

Authors of this article:

Arpita Tripathi1, 2 Author Orcid Image ;   Beth Hoffman1 Author Orcid Image ;   Christine Larkin1 Author Orcid Image ;   Piper Narendorf1 Author Orcid Image ;   Chaim Kittredge1 Author Orcid Image ;   Coltin Kunz3 Author Orcid Image ;   Jaime E Sidani1 Author Orcid Image
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