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This paper is in the following e-collection/theme issue:

Health and Risk Communication (137) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2651) Smoking Cessation (692) Mass Media/Social Media Communication and Campaigns (787) Social Media in Adolescence (100) Smoking and Vaping in Adolescence (55) Infoveillance and Social Listening (395)

Published on in Vol 6 (2026)

This is a member publication of University of Pittsburgh

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/88825, first published .
Hand holding a tin filled with small, white and blue nicotine pouches.

Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis

Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis

Authors of this article:

Arpita Tripathi1, 2 Author Orcid Image ;   Beth Hoffman1 Author Orcid Image ;   Christine Larkin1 Author Orcid Image ;   Piper Narendorf1 Author Orcid Image ;   Chaim Kittredge1 Author Orcid Image ;   Coltin Kunz3 Author Orcid Image ;   Jaime E Sidani1 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Arpita Tripathi   1, 2 , MA, PhD ;   Beth Hoffman   1 , MPH, PhD ;   Christine Larkin   1 , MPH ;   Piper Narendorf   1 , BS ;   Chaim Kittredge   1 , BS ;   Coltin Kunz   3 , BS ;   Jaime E Sidani   1 , MPH, PhD

1 University of Pittsburgh, Pittsburgh, PA, United States

2 Rutgers Institute for Nicotine and Tobacco Studies, Rutgers University, New Brunswick, NJ, United States

3 VISIMO Inc, Pittsburgh, PA, United States

Corresponding Author:

  • Arpita Tripathi, MA, PhD
  • University of Pittsburgh
  • 130 De Soto Street
  • Pittsburgh, PA
  • United States
  • Phone: 1 6099376163
  • Email: ART98@pitt.edu