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Addressing Antivaccine Sentiment on Public Social Media Forums Through Web-Based Conversations Based on Motivational Interviewing Techniques: Observational Study

Addressing Antivaccine Sentiment on Public Social Media Forums Through Web-Based Conversations Based on Motivational Interviewing Techniques: Observational Study

Full details on our misinformation monitoring and identification process are available from Gorman and Scales [22] and Scales et al [30]. In short, we monitored web-based Facebook profiles of news organizations marketing to 3 geographic regions: Newark, New Jersey; Chicago, Illinois; and central Texas. Regions were chosen for demographic, geographic, and urban or rural diversity.

David Scales, Lindsay Hurth, Wenna Xi, Sara Gorman, Malavika Radhakrishnan, Savannah Windham, Azubuike Akunne, Julia Florman, Lindsey Leininger, Jack Gorman

JMIR Infodemiology 2023;3:e50138