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Published on in Vol 6 (2026)

This is a member publication of University of Pittsburgh

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/95363, first published .
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Applying the Vertically Integrated Project Model to Youth-Inclusive Social Media Coding of Zyn-Related YouTube Shorts: Methodological Case Study

Applying the Vertically Integrated Project Model to Youth-Inclusive Social Media Coding of Zyn-Related YouTube Shorts: Methodological Case Study

Julia (Pengyue) Dou   1 , BA, MPH ;   Beth L Hoffman   1 , MPH, PhD ;   Piper Narendorf   1 , BS ;   Tatiana Grinberg Limoncic   1 , BA ;   Grace Carver   2 ;   Natalia Connor   2 ;   Christine Larkin   1 , BS ;   Jaime E Sidani   1 , MPH, PhD

1 Department of Behavioral and Community Health Sciences, School of Public Health, University of Pittsburgh, Pittsburgh, PA, United States

2 MYTH (Misinformation-identifying Youth in Tobacco and Health) Youth Collaborative, Pittsburgh, PA, United States

Corresponding Author:

  • Julia (Pengyue) Dou, BA, MPH
  • Department of Behavioral and Community Health Sciences
  • School of Public Health
  • University of Pittsburgh
  • Public Health Bldg, 6th Fl
  • 130 De Soto St
  • Pittsburgh, PA 15261
  • United States
  • Phone: 1 9179072438
  • Email: PED44@pitt.edu