Published on in Vol 5 (2025)

This is a member publication of Bibsam Consortium

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/67825, first published .
Communicating Antimicrobial Resistance on Instagram: Content Analysis of #AntibioticResistance

Communicating Antimicrobial Resistance on Instagram: Content Analysis of #AntibioticResistance

Communicating Antimicrobial Resistance on Instagram: Content Analysis of #AntibioticResistance

Elin Nilsson   1, 2 * , PhD ;   Emma Oljans   3, 4 * , PhD ;   Anna-Carin Nordvall   5 * , PhD, Prof Dr ;   Mirko Ancillotti   6 * , PhD

1 Umeå School of Business, Economics, and Statistics, Umeå University, Umeå, Sweden

2 CERUM (Center for Regional Science), Umeå University, Umeå, Sweden

3 Department of Women’s and Children’s Health, Uppsala University, Uppsala, Sweden

4 Department of Movement, Culture and Society, Swedish School of Sport and Health Sciences, Stockholm, Sweden

5 Department of Business Studies, Uppsala University, Uppsala, Sweden

6 Centre for Research Ethics and Bioethics, Department of Public Health and Caring Sciences, Uppsala University, Uppsala, Sweden

*all authors contributed equally

Corresponding Author:

  • Elin Nilsson, PhD
  • Umeå School of Business, Economics, and Statistics, Umeå University
  • Handelshögskolan, Biblioteksgränd 6
  • Umeå 90187
  • Sweden
  • Phone: 46 730612007
  • Email: elin.nilsson@umu.se