Platform Effects on Public Health Communication: A Comparative and National Study of Message Design and Audience Engagement Across Twitter and Facebook
Platform Effects on Public Health Communication: A Comparative and National Study of Message Design and Audience Engagement Across Twitter and Facebook
Nic DePaula
1
, PhD
;
Loni Hagen
2
, PhD
;
Stiven Roytman
3
, BSc
;
Dana Alnahass
4
, BSc
1
School of Information Sciences
,
Wayne State University
,
Detroit
,
MI
,
US
2
School of Information
,
University of South Florida
,
Tampa
,
FL
,
US
3
Department of Radiology
,
University of Michigan
,
Ann Arbor
,
MI
,
US
4
School of Medicine
,
Wayne State University
,
Detroit
,
MI
,
US