Platform Effects on Public Health Communication: A Comparative and National Study of Message Design and Audience Engagement Across Twitter and Facebook
Platform Effects on Public Health Communication: A Comparative and National Study of Message Design and Audience Engagement Across Twitter and Facebook
Nic DePaula
1
, PhD ;
Loni Hagen
2
, PhD ;
Stiven Roytman
3
, BSc ;
Dana Alnahass
4
, BSc
1
School of Information Sciences, Wayne State University, Detroit, MI, United States
2
School of Information, University of South Florida, Tampa, FL, United States
3
Department of Radiology, University of Michigan, Ann Arbor, MI, United States
4
School of Medicine, Wayne State University, Detroit, MI, United States
Corresponding Author:
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Nic DePaula, PhD
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School of Information Sciences
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Wayne State University
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42 W Warren Ave
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Detroit, MI, 48202
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United States
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Phone:
1 313-577-1825
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Fax: 1 313-577-7563
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Email: ndepaula@wayne.edu