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Archetypes of Gamification: Analysis of mHealth Apps

Archetypes of Gamification: Analysis of mHealth Apps

Gamification presents itself as a promising approach to overcome a loss of interest, increase user engagement [9], raise the quality of health behaviors [10], and motivate users to use m Health apps for a sustained period [11]. It refers to the overall proliferation of games in culture, society, and technology and describes that technologies are being transformed and designed to afford positive experiences, motivational enforcement, and skill accruement [12].

Manuel Schmidt-Kraepelin, Philipp A. Toussaint, Scott Thiebes, Juho Hamari, Ali Sunyaev

JMIR Mhealth Uhealth 2020;8(10):e19280

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Drawing on Shafer et al [17], who synthesized extant conceptualizations of business models within scientific literature, we understand a business model as “a representation of a firm’s underlying core logic and strategic choices for creating and capturing value within a value network.”

Scott Thiebes, Philipp A Toussaint, Jaehyeon Ju, Jae-Hyeon Ahn, Kalle Lyytinen, Ali Sunyaev

J Med Internet Res 2020;22(1):e14890