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The Influence of Doctors’ Online Reputation on the Sharing of Outpatient Experiences: Empirical Study

The Influence of Doctors’ Online Reputation on the Sharing of Outpatient Experiences: Empirical Study

To the best of our knowledge, only Wu and Lu [17] have studied the role of doctors’ reputation and its influence on patient propensity to share reviews, identifying that doctors with a higher reputation receive a greater number of reviews. However, their study focused solely on the role of the individual doctor’s reputation and failed to consider the organizational reputation and consumer characteristics, which are important factors that affect consumer behaviors.

Yang Wang, Hong Wu, Xueqin Lei, Jingxuan Shen, Zhanchun Feng

J Med Internet Res 2020;22(12):e16691

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